OpenAI is about to take a new step forward : introducing advertising into ChatGPT, its artificial intelligence tool.
Between 2023 and 2025, user numbers for the tool skyrocketed, rising from 50 million weekly users to 900 million in 2025. The problem is that the vast majority of users use the free version, which does not allow OpenAI to recover the investment made in its AI models. As a result, the company has decided to diversify its sources of revenue.
How advertising will be displayed and what this means for the user experience
Advertisements will be visible at the bottom of ChatGPT responses and may be related to the user’s current or recent conversation đ.
OpenAI assures that these ads will be separated from the discussion thread, and AI-generated responses in the thread will not be influenced by the advertisements. Users will even be able to determine whether or not they accept personalised ads.
American users will test the advertising before it is rolled out to the rest of the world. For now, it is limited to the free offer and is excluded from other subscription packages : ChatGPT Plus, Business, Pro, etc.
đ Would you be willing to accept advertising in order to continue using ChatGPT for free?
Source: L’Usine Digitale
Vanessa Ntoh